PopGoesTheNews.com • Toronto commuters will soon have another free daily publication to read.
According to sources, a sports publication called Game Time is launching July 18 with trial distribution at two east-end subway stations.
It's not known who's behind the project but one of the people involved is reportedly Michael Sale, a 37-year-old database coordinator at Postmedia. He declined to answer questions about the new publication or even confirm its name.
It's not known who's behind the project but one of the people involved is reportedly Michael Sale, a 37-year-old database coordinator at Postmedia. He declined to answer questions about the new publication or even confirm its name.
The city already has four free dailies: Torstar's Metro and Metro Play, Sun Media's 24hrs and the independent t.o.night. There are also four paid English-language daily papers, two free weekly papers and a number of free niche-market publications.
At least one media insider suggests Game Time will struggle. "Most free dailies are targeted at female commuters who are coveted by advertisers and generally not interested in sports," said the expert, who asked not to be identified. True fans, he added, get their fix from morning radio — Toronto has Sportsnet Radio Fan 590 and TSN Radio 1050 — or via their mobile devices before they leave home.
Game Time might also have to face-off against the Hockey Hall of Fame which has used "Game Time" for a decade. And, according to the Canadian Intellectual Property Office, "Game Time" has been in use as the name of "print publications containing sports information of interest to the public generally" since 1998 and was trademarked by ex-lawyer Deveryn Ross, now a Brandon Sun political columnist, in 2001.
