PopGoesTheNews.com >> Canadians can’t get enough of celebrities, according to newsstand sales data for 2008. Eight of the top 10 magazines in this country are celebrity-driven – and, not surprisingly, none are wholly Canadian.
German-owned In Touch and Life & Style; UK-based OK Magazine; American titles People, Star, National Enquirer and US Weekly; and the Canada-Spain partnership Hello! Canada are in the top 10.
The rankings, from Coast to Coast Newsstand Services Partnership, are based on revenues – but the chart also shows the number of copies sold during the year.
The best-selling magazine on Canadian newsstands is Woman’s World, which sold 7.4 million copies last year, followed by In Touch (6.5 million) and People (6.2 million). In terms of revenues, though, People lead the pack with $31.2 million in sales last year in Canada. Special issues, such as People Style Watch (No. 25) and People Yearbook (No. 127) added millions more to the parent company’s coffers.
Hello! Canada sold 3.1 million copies in 2008, earning it $10.3 million and the No. 9 spot last year, up from No. 12 in 2007. Its special royal edition sold nearly 84,000 copies, earning an additional $581,506.
Oprah Winfrey’s O Magazine fell from 10th place in 2007 to No. 12 last year and Martha Stewart Living dropped eight spots to No. 46. The top-selling men’s title on Canadian newsstands was Maxim (No. 14) with close to 900,000 copies sold.
The first 100 per cent homegrown magazine to make the list is Canadian Living (No. 15), which sold 1.4 million copies last year. Macleans rose from No. 32 to No. 24 as sales jumped from 420,713 in 2007 to 482,974.
American Media Inc. earned more than $45 million in Canada from its Star (No. 2), National Enquirer (No. 7), Globe (No. 11), Sun (No. 110) and National Examiner (No. 35). The company also owns Country Weekly (No. 138), Shape (No. 32), Men’s Fitness (No. 226), Flex (No. 368), Fit Pregnancy (No. 341), Muscle & Fitness (No. 129) and Muscle & Fitness Hers (No. 284).
Despite the availability of pornography online, so-called “girly” mags remain in the top 40 in this country. Hustler Canada ranked 19th overall (up from No. 24 in 2007), followed by Club (No. 33) and Playboy (No. 37).
How well did some unabashedly homegrown magazines do? Canadian Geographic ranked 133th in 2008 with just over 108,000 copies sold and Walrus fell from the No. 144 spot to No. 223 as sales sank from 102,245 copies in 2007 to only 67,201 last year.
Sitting in the No. 2000 spot on the chart is the boating mag Western Mariner thanks to sales of only $10,168.25 – though its circulation jumped from 122 copies in 2007 to 1,498.